Business Case: Media and Art
February 2012 Category :Discussion| Media Off
Art is a form of expression that gives a person, an artist the ability to express their understanding of the world, express their emotions or represent the many facets of life in their art. Media is a platform that uses technology to reach a vast number of people with information that is important in their daily lives.
The business case is this media technology is a great platform to share art. What is media? Where is media? Media is on television. Media is on radio. Media is in the broadsheets. Media is in advertising. Media is online. The movies is part of media.
Before technology the only means for people to gather news and information about other people is through talk and written letters. The world was small then. News was confined within communities and villages. People’s worlds revolved around their families and their communities.
When radio was invented communities were able to hear news about their cities or province. When television was invented people heard about information about their country and even other countries. Media technology brought the world closer together giving people a vast understanding of the world they live in. When Internet technology entered the picture personal access to any form of information around the world became possible.
Media is a powerful tool for sharing information to the world. This is where it is important to art because art like the news is also information. It is a language. It is a form of expression. Therefore it is material that can be transmitted in any of the media formats. In fact, art is material that media technology sells in the form of movies, music, plays, fashion, advertising etc. It is considered a commodity that people pay for to watch and listen to. As such, the partnership of media and art was instrumental in creating the most lucrative industries in the world. This partnership has allowed artists not only to express their art but also to earn millions from it.
The presence of the movie industry, the advertising industry, the television industry, the music industry to name some show that media is a great platform not just for sharing art but selling it as well.
But how about high-brow art? Some form of art may not be right for media. A Picasso painting for example is best viewed in person at the Louve in Paris. Or an opera is best seen in a theater in Rome, Italy. Just like a Broadway play deserves to be watched inside a Broadway theater in New York. There are just some forms of art that are not compatible with the technology of media. And it is best to keep it that way.

Online dating is the way to go, and it seems like everyone out there is looking for love and friendship online. In France, you can find many online dating sites if just go and look up search terms such as