13/02/2009

UK architectural magazine circulations

The Audited Bureau of Circulations web site enables you to find out any UK magazine or newspaper's circulation figures. You can get the last 12 months for free.
For architectural magazines, click on the link above, then go to "ABC Data" (top left), "Magazine Data", "B2B Magazines", then choose "architecture" from the list. Here's a snapshot from today for the UK's main journals (except AD unfortunately - probably as it's considered more of a book these days):

The RIBA Journal ("free" to RIBA members)29,945
Building24,241
Building Design (free to registered architects, whether you like it or not)22,848
Architecture Today (free to registered architects, but you have to opt in)21,178
Architectural Review17,198
Architects' Journal9,999
Blueprint6.453

The majority of AR's sales are from overseas and if you look at the pdf of each one, you'll see that these figures are quite stable between July 2007 and June 2008, except for the AR which seems to be gradually declining (which is Kieran's new challenge now) and Building also declined in the last few months.
I guess the recession will impact all of these figures.

To put these figures into perspective, Dwell magazine has a circulation of around 350,000.

1 comments:

John said...

A better perspective might be gleaned from Architectural Record, except I can't find their circulation and it's also "free", in this case to AIA members. Regardless I think it's a better reference because Dwell is an anomaly. It's so cheap compared to other architecture magazines, and because its focus on residential design makes it fall in with other "shelter mags," it therefore finds an audience in those not interested in only architecture. Still, Dwell's quite small compared to Architectural Digest (830,000). And like you say, they'll probably all be hurting now or soon. (Record, I know, is trimming its pages.)